Part of Google Webmaster guidelines include: “Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.”
In addition, most of these online tools do not work. While researching how to check website rank in search engines, I came across many ranking tools and decided to give them a trial. A particular case that readily comes to mind was when I search manually on Google for a website, it ranked second in search results, however, when I used many of these ranking tools, I got a result indicating that the site is not among the top 50 results. These tools, therefore, mislead site owners, and SEO experts. IfGoogle prohibits the use of computer programs to check ranks, how then do you know where your site ranks in the search engine? That’s exactly why this post was written and you will get the detailed step on checking your site or blog ranking in the search engine without going through the stressful method of manual search. Before we do that, let’s look at the importance of checking your site ranking.
Why you should check your site ranking
- To monitor your SEO strategy
So, you’ve invested a lot of resources into Search Engine Optimization of your site. Quality content, Keyword research, social media mentions, and backlink building all serve to improve your SEO effort and improve your ranking in Google. But you need to know if these efforts are working or yielding results. You need to have an idea of what works in your SEO strategy and whether your SEO goals are materializing. One of the ways you can determine this is by checking the rank of your website in Google.
By monitoring your site ranking in Google and know what works and getting your site in the top search results, you can intensify effort on those campaigns while you quit investing your energy on strategies that do not produce desired results. For example, by knowing where your site ranks within a period, you will be able to make necessary adjustments to those changes that will get you up on Google search results.
- Track Keyword relevant to your niche
The use of keyword is very important as it determines where your site ranks in search engines. That is why it is not only necessary but important for you to conduct keyword research for your contents. Tracking the performance of your keywords in search engine helps you to use those keywords which are ranking in Google while dropping those with little or no results.
How to check your website ranking in search engines
There is often fluctuation in the page rank of your website in Google because of continuous update in ranking algorithm of Google. This fluctuation occurs daily, weekly and even monthly. Therefore, your ranking for a particular keyword may change even within 24 hours. Additionally, there may be marked variation in page rank of your site over the course of a month. For example, a page may rank 5th in search results on the first day of a month while that same page may rank 10th on a ninth day.
Keep in mind that personalization and location of the search also affect keyword rankings. For instance, if someone in New York searches for a keyword in Google, it returns results that differ for someone who searches the same keyword from Chicago.
Google also gives different search results based on the person conducting the search. If a user of Google is logged into Google or using Google Chrome for the search, it is possible to personalize the search results for the person. For example, if a logged-in user visits a site often, such site may show up for that searches for a keyword much more than it would for others entering the same keyword in Google.
Due to this algorithm, therefore, it is important to check the position of your website or blog on Google by researching the position of your keywords at a particular period and at a specific location. To carry out an accurate search of keyword ranking for your site, I recommend a tool which is not only in free but comprehensive; Google Search Console.
Here is how to use Google Search Console to check for your site rank for a keyword.
Sign into Google Search Console by visiting www.google.com/webmasters/tools
If you do not have a Gmail account, sign up for one at gmail.com. it’s free and the sign-up process is easier.
After signing in into the console, click on the name of your website if you have added the site to Google or simply click ‘Add Site’ if you haven’t already done so. You will need to verify your site if you haven’t done that.
After selecting your site, in the left-hand sidebar, click on ‘Search Traffic’ and then ‘Search Analytics’.
Tick the boxes ‘Clicks’, ‘Impressions’, ‘CTR’ and ‘Position’.
In order to view website ranking data, select the‘Queries’option.
Set the ‘Countries’ filter to no filter for a global audience or to your country of choice.
Set the ‘Search Type’ filter to ‘Web’ while leaving other filter option as ‘No Filter’
Choose a shorter date range as much as possible. This ensures that the data is up to date.
Total clicks, Total impressions, Average CTR and Average Position
This shows the total number of clicks, total number of impressions, average CTR and average position for all keywords that your site has ranked for during the period you chose.
‘Queries’ refers to the keywords that your website has been ranking for in search engine.
This refers to the number of times people have clicked to your website from organic search results for a particular keyword.
‘Impressions’ is the number of times your website has appeared in search results for a particular keyword.
Known as Click Through Rate, CTR is Clicks divided by Impressions multiplied by 100.A higher CTR is better. The higher the position your site is ranking for a particular keyword, the higher the CTR for that keyword is.
Position refers to the average position that your website or blog has been placed in the search results for a particular keyword. Bear in mind that this number is an average, which means your site may not have really ranked in that position.