High ranking on Google search engine is one thing everybody with an online presence would yarn for. Whether you want to protect your brand online, market your service in your local area, country or even worldwide or maybe you want to sell your product online or even looking for more awareness for you blog, ranking on Google is one topic you cannot do without especially if your traffic depends more on organic traffic than other sources. This post would show you how to rank your website or blog high on Google search engine.
How To Rank Website On Google Search Engine
This tutorials would be divided into sections. So take each very important as they would work together to determine your ranking.
- Make Your Site Or Blog Search-Engine Friendly
Before you think of ranking your blog or website high on Google, it is very important to make sure your site is Google Search Engine friendly. Making your website friendly to search engines is not difficult to achieve, you just need to do some basic stuffs that are not complicated.
- Make your site free from coding error
First, make sure your site is coding error free to make it friendly for Google search engine to crawl because if Google detects any error in the code used in programming your site, this would affect your site ranking. You can check your website/blog if it error free online. A little search would reveal the sites you can do that.
- Make your site mobile friendly
It is no longer news that more and more people now browse the Internet with their mobile phones and tablets as opposed to years back when they do so mostly with their computers this had made Google to include the responsiveness of site to different devices as an algorithm for ranking. So when your site is not responsive enough, you lose traffic from mobile devices.
- Make your website loading time to be short
Google is out to serve its customers with the best experience. If your site takes a longer time to load, it makes the user’s experience poor which would definitely decrease your ranking. Let me ask you a question, how do you feel when a page on a website takes a long time to load its contents? Bad I guess! If you feel so, others too feel the same and that makes your site not friendly to search engines.
- Make a search engine site map
This type of site map is not the type you see, this is not meant for human, it is meant for Google bot to index all the pages on your website. With this, pages that had not been indexed on the Google database would be detected and indexed, giving you more page view.
- Create a robot.txt file for your website
This file helps the Google search engine bot that crawl your website in pointing at pages it should index and pages it shouldn’t. This is particularly important when you have pages you wouldn’t want it to be indexed because it still under construction and would decrease visitors satisfaction and increase bounce rate or pages against Google terms and conditions and adding this page if discovered by Google would lead to a ban from the search engine.
Optimize Each Page Or Post For Search Engine
This is like saying write a search engine optimized articles for your website. Indeed, if your write-up are not optimized for Google, then your pages wouldn’t rank well for the particular keyword you’re targeting. Follow the instructions below to learn how to write search engine optimized articles.
- Write Unique and Quality Contents for search engines
According to an adage in the blogosphere, content is king! The quality of your post would determine the position it takes for the keywords it target. Your content most be unique and avoid plagiarism. It is a crime and could get you into serious trouble whereas the moment Google discovers such, you would lose your rank for that keyword completely.
To write SEO articles with quality, you need to do keyword research to know if your topic is been searched for on Google. This is important because writing articles that nobody search for on Google means you wouldn’t be getting referrals from them. A tools to use for this is the Google keyword planner. This tool would give you the keywords average search volume and other important information.
If your keyword is viable, then you write quality article that gives visitors the maximum information they need. This would mean your post would be long so you could pass your message to the finest detail. I would advise your posts should be nothing less than 700 words.
When writing this, make sure you use the keywords you are targeting in the article well since Google is now very much interested in on-page SEO than anytime else now. A rule of thumb is, it should appear at least in the first and last paragraph. Though this is advised by Google, over stuffing in the keywords would earn you their penalty so let the words flow naturally to avoid annoying your readers. You can also target other related keywords to drive in extra traffic.
- Optimize your page title
When coining a title for your page or article, make sure you include the keywords as Google search engine takes this very important. A title with the keyword informs Google that your article/page contain the required information that matches the imputed keyword in their search engine.
- Optimize your permalink
When you create a new post, you would see something like www.anything.com/p=3542 or anything of this nature. This isn’t given Google any hint. To get Google to know what your page is all about from the link, add your keyword in the link e.g. www.anything.com/how-to-rank-high-on-google/ doing this alone gives Google a hunt and it definitely would increase your ranking. If you observed, I made use of a hyphen (-) rather than an underscore (_) for separating the words, this is because Google see hyphen in link as spaces. Avoid the use of special characters, symbols, brackets, comma’s etc. in your permalink.
- Optimize your images
You might think this is not important but how many times have you searched on Google and it returns image search results alongside the conventional results? Countless time right? This is the handiwork of image optimization.
Make sure before you upload an image to your blog or website, rename it to the keywords you are targeting. Also, when uploading, insert in the alt=”… “Tag your keywords. This would enable your images show up in image search results thus, driving traffic to your site.
- Heading tags
It is also important you use heading tags like h2, h3 and h4 etc. to highlight various headings in your articles, sub-headings and important points in your article. The Title tag is usually the h1 tag so we don’t need to use any h1 tag in the article again.
- Meta tags
This one is less important in the ranking of websites or pages but it still quite important, fill them appropriate with your targeted keywords.
Other Important Things To Watch Out For
- Build links pointing to your website from other websites
Don’t get me wrong in this, link building from poor websites wouldn’t do you a thing, it is in fact harmful to your website. Build quality links to your website from sites that are authority in their own rights and had gained Google recognition as authority. This would show your site is quite important and this round raise your rank.
- Social network traffic
This is also important in ranking your website, a very important source of traffic in the social network realm is google+ which the reason is not far-fetched- it`s a Google company. You could also drove traffic from Facebook, Twitter, and LinkedIn etc.
In conclusion, I would like to tell you that your ranking could change in response to changes in the algorithms used by Google in ranking so you would do yourself some good to always stay updated incase Google made any change so you could follow the tide and safeguard your position. That’s that about how to rank your website on Google.